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Privacy
Policy
Privacy Policy
Last updated: June 23, 2025
Effective date: June 23, 2025

This Privacy Policy ("Policy") explains how Cheese ("Company", "we", "us", or "our") collects, uses, processes, and protects your information when you use our mobile application and related services (collectively, the "Service"). We are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly in accordance with applicable privacy laws.

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, do not download, install, or use our Service.
1. Data Controller Information
Deadalus Systems is the data controller responsible for your personal information. For any privacy-related inquiries, you can contact us at:
Email: hello@cheeseday.co
2. Information We Collect
2.1 Information You Provide Directly:
• Account registration information (if applicable)
• Content you create, upload, or share through the Service
• Communications with us (support requests, feedback)
• Subscription and payment information (processed by third-party payment providers)

2.2 Information Automatically Collected:
• Device information (device type, operating system, unique device identifiers)
• Usage data (features used, session duration, crash reports)
• Technical data (IP address, browser type, time zone settings)
• App performance and diagnostic information

2.3 Media Content:
• Photos and videos you capture using the app remain stored locally on your device
• We do not automatically upload or access your media content
• Any media shared through the app is subject to your explicit consent

2.4 Information We Do NOT Collect:
• Biometric data or facial recognition information
• Personal information without your explicit consent
• Data from other apps on your device
• Location data (unless explicitly enabled by you)
3. Biometric Data and Face Processing
Important Notice: Cheese does not collect, process, store, or analyze biometric data or face data in any way.

• We do not use facial recognition technology
• We do not perform facial detection or analysis
• We do not extract biometric identifiers from photos or videos
• Any faces that may appear in user-captured content are incidental
• No face data is stored, transmitted, or processed by our systems
• We do not use your media for identification, authentication, or profiling purposes

Your photos and videos remain under your complete control and are processed only as needed to provide the basic functionality of organizing and viewing your content.
4. Legal Basis for Processing (GDPR)
We process your personal information based on the following legal grounds:

• Contractual Necessity: To provide our Service and fulfill our Terms of Service
• Legitimate Interests: To improve our Service, ensure security, and analyze usage patterns
• Consent: For optional features like cloud backup or marketing communications
• Legal Compliance: To comply with applicable laws and regulations

You have the right to withdraw consent at any time where we rely on consent as the legal basis for processing.
5. How We Use Your Information
We use the information we collect to:

• Provide, maintain, and improve our Service
• Process transactions and manage subscriptions
• Send important notices about our Service
• Provide customer support and respond to inquiries
• Detect, prevent, and address technical issues
• Ensure the security and integrity of our Service
• Comply with legal obligations
• Analyze usage patterns to improve user experience

We do NOT use your information for:
• Advertising or marketing without your consent
• Tracking across other websites or apps
• Creating user profiles for commercial purposes
• Selling or renting your personal information
6. Information Sharing and Disclosure
6.1 Third-Party Service Providers:
We may share information with trusted third-party service providers who assist us in operating our Service, including:
• Payment processing (Apple App Store)
• Cloud storage services (if you enable backup)
• Analytics and crash reporting services
• Customer support platforms

6.2 Legal Requirements:
We may disclose your information if required by law or in good faith belief that such disclosure is necessary to:
• Comply with legal processes or government requests
• Enforce our Terms of Service
• Protect our rights, property, or safety
• Protect the rights, property, or safety of our users

6.3 Business Transfers:
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6.4 Your Sharing Choices:
If you choose to share content through third-party apps (social media, messaging), that content becomes subject to their privacy policies.
7. Data Security
We implement appropriate technical and organizational measures to protect your personal information:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Secure data centers and hosting infrastructure
• Employee training on data protection
• Incident response procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
8. Data Retention
8.1 User Content:
• Photos and videos are stored locally on your device under your control
• Optional cloud backup data is retained until you delete it or cancel the service
• Deleted content may be retained in backups for up to 90 days

8.2 Account Information:
• Account data is retained for as long as your account is active
• After account deletion, most data is removed within 30 days
• Some information may be retained longer for legal compliance

8.3 Usage and Technical Data:
• Usage analytics are typically retained for 24 months
• Crash reports and diagnostic data are retained for 12 months
• Legal and security logs may be retained for up to 7 years
9. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Rectification: Request correction of inaccurate or incomplete information
• Erasure: Request deletion of your personal information
• Portability: Request transfer of your data in a machine-readable format
• Restriction: Request limitation of processing in certain circumstances
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for processing where applicable

To exercise these rights, contact us at hello@cheeseday.co. We will respond to your request within 30 days (or as required by applicable law).
10. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to know what personal information we collect and how it's used
• Right to delete personal information we hold about you
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

We do not sell personal information and have not sold personal information in the past 12 months. We do not knowingly sell personal information of minors under 16 years of age.
11. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. When we transfer personal information from the European Economic Area (EEA) to other countries, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the European Commission
• Standard Contractual Clauses approved by the European Commission
• Certification schemes and codes of conduct
• Other appropriate safeguards as required by applicable law
12. Cookies and Tracking Technologies
Our mobile app may use cookies and similar tracking technologies to enhance your experience:

• Essential Cookies: Required for the app to function properly
• Analytics Cookies: Help us understand how you use our app
• Performance Cookies: Monitor app performance and identify issues

You can manage cookie preferences through your device settings. Disabling certain cookies may affect app functionality.
13. Children's Privacy
Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

If we discover that we have collected personal information from a child under 13 without verifiable parental consent, we will delete such information promptly.

For users between 13 and 18, we recommend parental guidance when using our Service.
14. Marketing Communications
We may send you promotional communications about our Service if you have opted in to receive them. You can opt out at any time by:

• Using the unsubscribe link in our emails
• Adjusting your notification settings in the app
• Contacting us directly at hello@cheeseday.co

We will continue to send important service-related communications even if you opt out of marketing messages.
15. Third-Party Services
Our Service may contain links to or integrate with third-party services, including:

• Apple App Store (for payments and subscriptions)
• Social media platforms (if you choose to share content)
• Cloud storage providers (if you enable backup)

These third-party services have their own privacy policies. We encourage you to read their privacy statements as we are not responsible for their practices.
16. Data Breach Notification
In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will:

• Notify the relevant supervisory authority within 72 hours (where required)
• Inform affected users without undue delay
• Provide clear information about the nature of the breach
• Explain the measures we are taking to address the breach
• Offer guidance on steps you can take to protect yourself
17. Supervisory Authority
If you are located in the EEA or UK, you have the right to lodge a complaint with your local data protection supervisory authority if you believe we have not addressed your privacy concerns adequately.

However, we encourage you to contact us first at hello@cheeseday.co so we can try to resolve any issues directly.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

• Update the "Last updated" date at the top of this Policy
• Notify you of material changes through the app or via email
• Provide at least 30 days' notice for significant changes
• Obtain your consent where required by law

Your continued use of our Service after changes become effective constitutes acceptance of the updated Privacy Policy.
19. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: hello@cheeseday.co
For privacy-specific inquiries, please use the subject line "Privacy Policy Inquiry" to ensure prompt attention.

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